The Reason for God
This is a well reasoned discussion at google talks by the author Tim Keller on the logical reason for belief in God.
If this is the same God that allows people to go to hell, then I definitely wouldn't want to serve him. Then, even if he was a loving and just God, I would still object to "eternity" or "infinity" of any kind.
I don't think anyone really thinks about how long eternity is so I would have to agree that anything that lasts for eternity sounds like a bad deal. Even bliss would get old. It doesn't make too much sense I guess. I hope god knows what hes doing.