Rational Response Squad buys ad in Church section of newspaper!

Sapient's picture

Welcome aboard, readers of Bastrop Daily!

As you may know we've been advertising the Rational Response Squad anywhere we can find a good deal, and as the budget permits. This week because we initially hoped to have site upgrades working by today we had a few ads run in print newspapers through google ads. We've found a few surprisingly cheap ads, the ad below ran in the Louisiana Bastrop Daily Enterprise, Church Section. We didn't plan the juxtaposition of ads below but we love it...

Paper: "The popularity of religion as a whole may be in a slight decline here in America, but that certainly doesn't mean the Holy Book's reputation as being a perennial No. 1..."

RRS: "Religion is divisive and dangerous, it's time for us to stand up to it!"

We have been heard!

 

rational response squad church advertisement

 

Support the Rational Response Squad advertising campaign. This ad cost $8 for 6,000 readers.

View a large JPG of the Rational Response Squad ad in the Balstrop Daily Enterprise near a Bible article.

Download a PDF of the page with the ad here.

- Brian Sapient


Buy popular atheist books and support the Rational Response Squad at the same time on Amazon.

Priceless! I added a bit to

Priceless! I added a bit to the kitty to help with this kind of advertising! hahaha!

skywolf's picture

google ad

somewhere at google there is a laughing atheist with a mean smile and a warm mouse lol that is the best joke that should be on jay lenos headlines btw have you seen nadiateezes new porkpanties anti islam rape line wow that girl can do buisness

mohammed is mr poopy pants allah is a cootie queen and islam is a lint licker
http://seekerblog.com/wp-content/uploads/_blogger_5932_1957_1600_religion_of_peace_1-1.jpg

Brian37's picture

I wonder how many

I wonder how many subscribers will drop the paper over that? Not that they should.

But, then again, I know that the paper where I used to live, when they printed my opinions, the the controversy obviously sold, because they never stopped printing my opinions. 

Kudos to them. A contact e-mail would be nice for use to e-mail them and thank them for printing the add. 

"We are a nation of Christians and Muslims, Jews and Hindus -- and nonbelievers."Obama
Check out my poetry here on Rational Responders Like my poetry thread on Facebook under BrianJames Rational Poet also on twitter under Brianrrs37

Putting it where it counts

I'm in support of advertising but I'm most certainly in support of placing the ads where they are most visible.  Putting this ad in or near a religious article is good placement but what kind of exposure would you get on a quarter-page in USA Today?  But that's pretty costly.

 

There's always freeway blogging. 

Sapient's picture

shale_d2010 wrote: I'm in

shale_d2010 wrote:

I'm in support of advertising but I'm most certainly in support of placing the ads where they are most visible. Putting this ad in or near a religious article is good placement but what kind of exposure would you get on a quarter-page in USA Today? But that's pretty costly.

 

There's always freeway blogging.

 

Ok USA Today doesn't offer it's services through google ads, but the New York Times does.  So in the interest of comparing exposure per dollar, I'll break it down, even with the knowledge that we can't afford the ad.

A near quarter page ad in the NY times is $38,884.23 per issue, in any section, they'll pick the cheapest section.  If you buy 9 days you can get it for $31,108 per issue.  The circulation is 1,114,739 on weekdays and 1,653,778 on Sunday.  

We'll compare one weekday in the NY times vs 1 day in the paper I advertised in and the lowball rate I was able to acquire, which would never happen in the NYT.

$31,108 for 1,114,739 readers

$8 for 5,280 readers

 

New York Times ad: 2.7906 cents per reader

Shit Church paper ad I got: 0.15151 cents per reader. 

RRS paid almost 1/10th of a cent per reader, and you've got us paying 2.7906 cents per reader in the big paper.

I therefore have promoted us at a more cost effective level.  So applaud us, rather than naysay.  Considering that the budget was $10 per day and I still paid my ten to google web ads that day, I'd say the $18 total was enough over budget for me.

 

 

 

 

- Brian Sapient


Buy popular atheist books and support the Rational Response Squad at the same time on Amazon.